1239391

Major Courses

Management

Prerequisites: Economics

Contents: The course examines basic theories and methods of management. The topics  include attributions of management, development of managerial thoughts, four managerial principles(system principle, person-oriented principle, responsibility principle, benefit principle), basic approaches(legal approach, administrative approach, economic approach, educational approach), as well as five managerial functions such as planning, organizing, leading and controlling.


Human Resources Management Bilingual Teaching     

Prerequisites: Management

Contents: The contents of this course include the definition of human resources, the importance of human resources, human resources prediction and planning, development of human resources, allocation, use and management of human resources, motivation, examination and control of human resources, protection of human resources, etc.  Through the study of this course, that development and reasonable use of human resources is the guarantee of the radical transfer from the crude style of economic growth to the integrated style. It involves the combination of theory and practice to improve the performance of human resources management 


Marketing 

Prerequisites: Management, Economics

Contents: This course is a basic course of marketing major, and lays a basis for the study of major directional courses and systematically introduces basic theoretical framework of marketing.  It is an applied science based on economic science, behavioral science, and modern management.  It studies the marketing activities and the law of marketing on the basis of meeting the needs of customers.  Its major contents are: basic theories of marketing, elaboration on the nature of marketing, management idea of marketing, traits of consubtotaler market and organization market; marketing environment and strategy, elaboration on analysis of marketing environment, marketing research and need prediction, market segmentation strategy, target market selection strategy, and positioning strategy respectively;  marketing mix theory, systematic elaboration on the principles and planning process of product tactics, positioning tactics, distribution tactics, and promotion tactics; and marketing planning, organization, implementation and control process, etc.


Logistics and Supply Management 

Prerequisites: Management

Contents: This course offers an analysis of the techniques of efficient management of the production of a product from the raw material stage through channels of distribution. The linkages between processes controlling physical flows, the major managerial functions of the firm and integrative supply chain management are studied.  Specific topics covered include performance management, product and service design/development, facilities and capacity planning, quality control management, inventory management, enterprise planning systems, JIT operations, PERT and Gantt Analysis.  Emphasis will be placed on the study of applications of the above described topics to actual real business experiences and scenarios.


Entrepreneurship Management 

Prerequisites: Management

Contents: Based on the different situation during the entrepreneur process, the textbook discusses the entrepreneurship, identity and evaluation of the entrepreneur, entrepreneur model, entrepreneur team, finance and planning, crises management, and corporate entrepreneur.


Business Ethics

Prerequisites: Management

Contents: The Business Ethics studies the moral problems and skills to deal with in professional situation with the principle of the ethics, which includes the duty of the enterprises and entrepreneur, the moral of the firm, and the ethics problems about the marketing, human resources management, accounting, and the relation between the firm and environment.


Strategic Management    

Prerequisites: Management, Marketing

Contents: Strategic Management is a key required course for Bachelor of Business Administration Management, mainly examining how to make strategic decisions for enterprises from all kinds of aspects by analyzing internal and external environment in fiercely competitive market. The topics include strategic management concepts, strategy investigation, strategy implementation. Particular emphasis is placed on analysis of cases.


Business Leadership      

Prerequisites: Management

Contents: The contents of this course mainly include: leadership and leaders, people being led, leadership functions and principles, leadership and decision, leader and selection of people, leaders and persuasion, leadership system, leader characteristics, leadership methods, leadership art, leadership style, performance assessment of leadership.  Through the study of this course, basic theory and basic law of leadership science should be understood, basic methods of leadership should be grasped and those theoretical knowledge should be combined with practice so as to improve leadership performance.


Organizational Behavior Bilingual Teaching

Prerequisites: Management, Marketing

Contents: The course examines the nature and dynamics of behavior within organizations from an open system theory viewpoint, emphasizing determinants and consequences of individual, interpersonal, small group, and intergroup behavior. The topics include outline of Organizational Behavior, learning, motivation, communication and influence, group dynamics, structure design and intergroup relations, planning, control and reward systems, leadership, and organization development. Group discussions and role-playing techniques will be used to develop leadership skills and methods and to foster understanding of applied problems in organizational behavior.


Business Culture and Communication Bilingual Teaching 

Prerequisites: Marketing, Public Relations, International Trade

Contents: The course is designed to improve spoken and written English in conjunction with social interaction skills specific to business, including international culture, international communication, international trade, international marketing, international economics etc. It also covers essential English knowledge relating with design of public relations and business culture.


Logistics

Prerequisites: Management

Contents: This course is a major basic course of logistics major. It offers an analysis of the techniques of efficient management of the production of a product from the raw material stage through channels of distribution. The linkages between processes controlling physical flows, the major managerial functions of the firm and integrative supply chain management are studied. Specific topics covered include performance management, product and service design/development, facilities and capacity planning, quality control management, inventory management, enterprise planning systems, JIT operations, PERT and Gantt Analysis.  Emphasis will be placed on the study of applications of the above described topics to actual real business experiences and scenarios.


Supply Chain Management  

Prerequisites: Management, Marketing

Contents: This course is a major basic course of logistics major. The objective of this course is to provide best practices and frameworks to help students to design the most appropriate supply chain in an organization and to understand how to develop and nurture effective relations with suppliers and customers. It aims to engage students in understanding, learning, and applying important concepts and tools in supply chain design, inventory management, value stream mapping, supplier evaluation and supplier scorecard, mass customization, global supply chain and Bullwhip effect.


Management Information System   

Prerequisites: Logistics, MIS

Contents: The course is a new cross-disciplinary subject combing the knowledge of management science, information science, system science, computer science and communication technology. This course introduces the concept, structure, functions and development of Management Information System and the application in logistics fields, instructs students to develop a small-scale management system, and enables students to comprehensively understand the development and management of information system as a client.


Logistics Cost Management  

Prerequisites: Logistics, Accounting, Financial Management

Contents: This course focuses on how to reduce costs in logistics field. The principles and procedures followed in the assembling and recording of materials, labor, and manufacturing expenses to ascertain production costs, costing for joint products, job costing, budgeting, standard costs, direct costs, and pricing joint products are studied.


Purchasing Management

Prerequisites: Logistics

Contents: In this course students will be introduced to the various aspects of the supply chain environment, including enterprise resource planning systems and requirement systems. The interrelationships between purchasing, vendor selection, sources of supply and the role of technology will also be explored in this course so that a student understands the integrated approach to planning, acquisition, flow and distribution from raw materials to finished products. In this course, the focus is on the management function, and the skills and resources that develop a successful manager.


Inventory Control and Distribution

Prerequisites: Management Logistics

Contents: This course is designed to develop understanding of types of warehouses, methods of organizing the warehouse environment, and determining efficient inventory control procedures. Purchasing of products, storage of inventory, placement of inventory and other internal logistics management topics will be explored.

And this course is also designed to build upon previous distribution-related courses with subjects related to managing a distribution enterprise. Modules in sales management, strategic planning, supply-chain logistics, purchasing, and the legalities of distribution manufacturer relationships will be combined with case studies to provide students with practice in making decisions and establishing policy from the manager's point of view.


Transportation Management

Prerequisites: Logistics

Contents: The development, implementation, and control of physical transportation systems, product distribution, warehousing, and inventory policy models will be emphasized. The impact of logistics and transportation in the global environment will be discussed. Case studies and software applications will be included.


3PL and Case Study    

Prerequisites: Logistics

Contents: In this course students will be introduced to the various aspects of third-party logistics services. Pressure from shareholders to increase shareholder value and reduce capital investments in non-revenue producing assets, pressure from customers to improve service at lower costs, are focusing on core competencies. The third-party logistics services has placed the question of if, when, and how to use third-party logistics services. The course includes: an overview of the third-party logistics marketplace; an assessment of the pros, cons, and correct applications for third-party logistics; a methodology for building the business case for third-party logistics; case studies in third-party logistics; and, tips and techniques for third-party relationship management.


Logistics System Design   

Prerequisites: Logistics

Contents: In this course the variety and the complexity of logistics activities are illustrated. It also classifies logistics decisions and highlights the relevant linkages to logistics decisions. The intricacy of these linkages demonstrates how thoroughly the decisions are interrelated and underscores the complexity of managing logistics activities. This course focuses on quantitative methods for the design and optimization of logistics systems.


Logistics Technique and Facilities

Prerequisites: Logistics

Contents: In this course students will be introduced to the various logistics facilities and relevant technique. The principles and practical application followed in warehousing, loading & unloading, transportation, picking, packaging and logistics information system are studied.


Supply Chain Finance    

Prerequisites: Supply Chain Management, Finance, Financial Management

ContentsThis course mainly introduces how to design financing solutions tailored to the chain relationship in the transaction and the industrial characteristics. With Supply Chain Finance, SDB injects capital to relatively disadvantaged small and medium enterprises and provides wealth management services to large enterprises, so as to address the imbalanced funds allocation along the supply chain and foster the overall competitiveness of such enterprises. Firstly, it introduces basic concepts and functions about modern finance service. By means of discussing the relationship between banking and enterprises, The course emphasizes the importance of strategic cooperative relationship among the chain, introduces several innovative products which integrate receivables, advance payment and inventories, covering about supply chain financing products and electronic settlement products (primarily off-shore online-banking) in domestic, international and off-shore trade fields.


Leadership            

Prerequisites: Administrative Management

Contents: The contents of this course mainly include: leadership and leaders, people being led, leadership functions and principles, leadership and decision, leader and selection of people, leaders and persuasion, leadership system, leader characteristics, leadership methods, leadership art, leadership style, performance assessment of leadership.  Through the study of this course, basic theory and basic law of leadership science should be understood, basic methods of leadership should be grasped and those theoretical knowledge should be combined with practiceso as to improve leadership performance.


Organizational BehaviorBilingual Teaching  

Prerequisites: Administrative Management

Contents: This course includes An introduction to Organizational Behavior; Recalling and Learning in management; Human perception and individual attitudes in management; Mood and individual frustration; Motives and motivation; Personality and its application in management; information communication of organization; Mass Behavior;  Organization Psychology.


Human Resources Management   

Prerequisites: Management

Contents: The contents of this course include the definition of human resources, the importance of human resources, human resources prediction and planning, development of human resources, allocation, use and management of human resources, motivation, examination and control of human resources, protection of human resources, etc.  Through the study of this course, that development and reasonable use of human resources is the guarantee of the radical transfer from the crude style of economic growth to the integrated style of economic growth. To improve the performance of human resources management involves the combination of theory and practice.


International Marketing Bilingual Teaching

Prerequisites: Marketing

Contents: This course integrates marketing principles and international marketing into a whole.  It pays attention to reflecting the new trends in the development of world economy, and grasping the latest development of international market. It systematically lectures on theories, technology and methods to develop international market. Its major contents are: to introduce basic theory of international marketing, including current situations and development trends of international market, analysis of international market environment, international market information system. It lectures on strategies and tactics of international marketing, including tactics of product, pricing, promotion and marketing channels. It lectures on marketing of international products, international technology business market and international service marketing respectively.


Finance Marketing       

Prerequisites: Finance, Marketing

Contents: This course studies marketing of financial products and services and its strategy in the financial marketing on the basis of systematic research of marketing theory and principles and concrete situations of domestic financial enterprises, and it elaborates the application, creativity, and development of marketing in the financial sphere.  It introduces the generation, definition, ideas, marketing mix of finance marketing, and analyzes application of finance marketing in China; It discusses environment of finance marketing, marketing segmentation and positioning, and concrete tactics of finance marketing. It includes product, pricing, distribution, promotion, personnel and comprehensive quality management tactics, and it introduces activities of marketing management.


Service Marketing       

Prerequisites: Marketing

Contents: Service marketing is a series of activities to meet conSubtotaler needs on the basis of adequate understanding of customer needs. It originates from deep understanding of conSubtotaler needs of the enterprises, and is a great stride in the idea of marketing. This course mainly introduces the concept of service products and its differences from the material products. It also elaborates on the contents of service marketing management, including segmentation of service market, differentiation of service, material form of service, standardization of service, service branding and service Public relations, etc.


On-line Marketing And Planning

Prerequisites: Marketing

Contents: This course introduces basic concepts of on-line marketing, and systematically illustrates environment of on-line marketing, buying behavior of on-line conSubtotalers, on-line research, on-line market analysis, technological means of on-line marketing, on-line marketing strategic planning, format planning, pricing strategies of products, promotion strategies, E-CRM, co-operative relationship. Through the study of this course, students will be able to systematically grasp techniques of on-line marketing, and carry out the strategic plan of on-line marketing, and they will also be able to exert control over the whole process of on-line marketing.

Tourism Marketing       

Prerequisites: Marketing

Contents: This course mainly introduces concepts of tourism marketing, the objects, methods of research, marketing research and prediction of tourism, tourism market segmentation and target market selection, marketing mix of tourism marketing, product, pricing, place, promotion tactics of tourism, development of tourism marketing. The teaching requires students to grasp basic theories and knowledge of modern tourism marketing. Furthermore, through case analysis of tourism marketing, general principles and practice of tourism marketing should be combined in order for the students to grasp the operation law of tourism market, and operation procedures, and problem-solving skills.  Furthermore, on the basis of grasping basic knowledge and training practical abilities, the course aims at improving students’ whole understanding of tourism marketing and improving their research abilities further.

An Introduction to Conferences and Exhibitions

Prerequisites: Marketing, Management

Contents: This course includes Historical and Current situation of the industry of Conferences and Exhibitions; Functions of Conferences and Exhibitions; the research, analysis and decision-making of projects of Conferences and Exhibitions, Strategic planning; organization of Conferences and Exhibitions (marketing, promotion, implementation of pre-session work); Human resources; budgetary evaluation and settlement; logistics; implementation of Conferences and Exhibitions, On-site management; exhibition display and removal; Conferences Exhibitions and Public Relation; CRM of Conferences and Exhibitions, the future prospect of the industry of Conferences and Exhibitions of China.


ConSubtotaler Behavior    

Prerequisites: Marketing, Management

Contents: This course introduces the nature of conSubtotaler behavior, external factors influencing conSubtotaler behavior, decision-making process of conSubtotalers, purchasing behavior of organizations, and marketing regulations from the perspectives of management and application.1.To understand and grasp the basic model of conSubtotaler behavior, including external and internal factors influencing conSubtotaler behavior;2.To understand and apply that basic knowledge to analyze and solve all kinds of problems in marketing;3. To learn to apply that basic knowledge to formulate appropriate marketing strategy.

Marketing Research    

Prerequisites: Marketing, Management

Contents: This course introduces thought, research design, the obtaining of data materials, and practical application of marketing research, etc.  Its main contents include market information analysis, and main methods of market prediction, etc.

Employment Testing and Method 

Prerequisites: Management, Human Resources Management, Organizational Behavior

Contents: The course provides students with basic theories of testing and selecting, by which to select right employee with the right skills and attributes and to screen out undesirable employees. Topics include outline of test and assessment, validation processes, selection methods and test methods which are widely used today, utility analysis.


Human Resources Design and Recruiting

Prerequisites: Management, Human Resources Management, Organizational Behavior

Contents: The course examines the employment planning, forecasting, recruiting and selecting techniques. Topics include the outline of human resource management plan, business strategic plan, analysis of labor demand and supply, as well as methods, principle and skills in recruiting.


Salary Management

Prerequisites: Management, Human Resources Management, strategic Management, Organizational Behavior

Contents: The course mainly introduces how to effectively design and manage compensation to attract and retain talents for sake of the best performance of organizations. Topics include basic theories of salary management, Chinese salary reform political environment, the design and operation of compensation, different motivating tactics as well as the wage system.

Performance Appraisal and Management

Prerequisites: Management, Human Resources Management, strategic Management, Organizational Behavior, Labor Economics

Contents: The course helps students to understand performance appraisal by formulating every stage of performance management. Topics include basic work, index design, plan, implementation, management, appraisal, feedback and improvement etc.


Strategic Management    

Prerequisites: Management, Marketing

Contents: Strategic Management is a key required course for Bachelor of Business Administration Management, mainly examining how to make strategic decisions for enterprises from all kinds of aspects by analyzing internal and external environment in fiercely competitive market. The topics include strategic management concepts, strategy investigation, strategy implementation. Particular emphasis is placed on analysis of cases.

Negotiation and Communication

Prerequisites: Marketing

Contents: The course introduces students to the theory, tactics, skills and organizational management of Negotiation and Communication with a lot of cases at home and abroad. It provides practice in preparation, presentation, communication interaction, and evaluation of different speech situations and negotiations. Aspects in intercultural communication are discussed. Besides, it covers other problems, such as legal problems in negotiation.

Entrepreneurship Management

Prerequisites: Management

Contents: Based on the different situation during the entrepreneur process, the textbook discusses the entrepreneurship, identity and evaluation of the entrepreneur, entrepreneur model, entrepreneur team, finance and planning, crises management, and corporate entrepreneur.


Code21220114/ 21220115     Drawing I / II      Credit: 2     Teaching Hours per Week: 2

Content:The course offers systematic theory teaching and effective assignment practices to cultivate correct observational techniques and help students master various basic expressional techniques of tune drawing, structure drawing, precision drawing and sketch for realistic painting. It also promotes the abilities of observation, generalization, expression, artistic culture and appreciation, and provides a favorable foundation for the major subjects study and the future development. 

Code21220100/21220101         Color I / II      Credit: 2     Teaching Hours per Week: 2

ContentThe course helps students comprehend the notion of color, the theories and the rules of color tone formation, and the internal relation between color and image, color physiology and color psychology through the systematic comprehension and the scientific assignment training. Through training, it helps students differentiate the artistic forms from the natural forms, change from the colorific natural forms to the artistic forms, master the basic skills of still-life painting, scenery paining, painting color and decorative color. 


Code21220104/ 21220105/21220973      Design Constitution I / II/ III     Credit: 2

Teaching Hours per Week per Week: 2

ContentThe course offers basic elements of plane formation, the characteristics, the qualities and the rules of two-dimensional, color and three-dimensional Formation to cultivate and promote the students' abilities of abstract generalization, modeling, aesthetic appreciation and synthesis application.



Code2(345)1220974/5/6/7 Computer Patterning I / II / III / IV Credit2   Teaching Hours per Week: 2

ContentThe course aims at cultivating the synthesis capability of the students’ design expression and application in the computer art, and provides the study of FREEHAND design software, PHOTOSHOP design software, PAGEMAKER typesetting software. It gradually helps the concept and aesthetic judgment penetrate into the students’ future professional study and practices.


Code: 51220996    Furniture Design and Connoisseurship  Credit: 2   Teaching Hours per Week: 2

Prerequisites: Design Cartography, Expression Techniques, Complex Medium Design, Computer Aided Design

Content: The course is an important basis of indoor environmental art design. Students will have a general idea of furniture design through getting knowledge about furniture and practicing on relevant projects. Having correct and scientific concept on furniture design and the ‘people-oriented’ principle of design should be mastered. They also will have a good command of basic design methods and basic ability of designing furniture after finishing the course.


Code: 51330998  Indoor Soft Decorative Accessories Design  Credit: 3  Teaching Hours per Week:3

Prerequisites: Design Constitution, Complex Medium Design, Interior Design

Content: This course systemically introduces indoor soft decorative accessories design and its matching skills, and at the same time, it mainly teaches the artistic characteristics of various styles of modern interior design and its matching plan. Through studying this course, students enable to understand the functions of interior design and indoor soft decorative accessories design such as furniture and the matching skills of hard-mounted design, and can simultaneously make options and sensible arrangements of indoor soft decorative accessories. So that it can improve students’ professional competence, and can enhance their ability to control the overall image of the interior space and the level of appreciation of beauty.


Code: 31220991    Environment and Facilities Design   Credit: 2   Teaching Hours per Week: 2

Prerequisites: Expression Techniques, Design Cartography, Complex Medium Design, Computer Aided Design

Content: This course is based on indoor and outdoor public facilities for the object, to meet the public environment in people 's material needs and spiritual needs as the goal of a professional design course, and also is a design study guided by functional design, psychology, behavior science and other cross theory. It is taught to the students about typical public places ( such as streets, shopping malls, plazas and parks and other activities ) external space environment as the background and do something on the function and form demand design. At the same time, students are required to understand the system considering the indoor and outdoor environment and the harmonious relationship between man and nature, and the use of computer software and other means to complete the performance of design intent.


Code31220120     Graphic Creation    Credit: 2    Teaching Hours per Week per Week: 2

ContentGraphic creation is a basic course in the field of art design profession. It focuses on the change of the cognition of matters, the way of thinking and the concept of design from the perspective of creative thinking. It attaches most importance to creative thinking, moves from objective analysis to subjective expression, representational thinking to abstract thinking, explores in depth the visual language of graphic design, pursues the design creation instead of pure decorative beauty, establishes a close relation with the profession, and sets up a favorable foundation for professional design.


Code31220987   The Character and Layout Design   Credit: 2    Teaching Hours per Week: 2

ContentThe course introduces briefly the evolution of the Chinese characters, the writing rules of the standard font, and provides the exercises on the character font and on the exclusive-use character font mainly the titles with characters, which establishes the character design foundation for package design, Bindings design and advertising design. It mainly teaches writing rules of the standard font, the principles and techniques of anamorphic design, as well as basic requirements and guidelines for the character design. Students are required to study and understand the concepts and principles of the Layout design, the regulation for its judgment, the basic flat-surface technical operating ability and appreciation for the flat-surface design.


Code: 31220979      Advertisement Design      Credit: 3      Teaching Hours per Week:3

Prerequisites: The Character and Layout Design, The Graphic Creation

Content: This course is a professional required one for the students of Art Design. Students mainly study the design of the propaganda material such as newspapers and magazines, sample etc., carry on the analysis of excellent posters related design and flat-surface advertisement fulfillment, know the development trend of flat-surface advertise and its design.


Code: 31220050   The Logo Design   Credit: 2     Teaching Hours per Week: 2

Prerequisites: The Character and Layout Design, The Graphic Creation

Content: This course studies the art manifestation and the form, designs of the marking and its regulation and techniques of symbol designs, and set the thought of this marking designs from the famous brand strategy. Teachers should try hard to help the student understand the function, the trend of its development.  


Code: 31220123        Interface Design        Credit: 2         Teaching Hours per Week: 2

Prerequisites: The Character and Layout Design, Design Constitution, Computer Aided Design
Content: Interface design course is designed for the characteristics of students of this major. It aims to emphasize design in the aspect of controlling of new media such as web interface, personal desktop, digital screen due to the popularity of digital technology. It requires students to master interactive connection between visual communication and functional control and human-computer interaction, and become more familiar with application of computer software and design expression.


Code: 51220079        Exhibition Design        Credit: 2        Teaching Hours per Week: 2

Content: The purpose of this course is the expansion from planes to spaces. It enables students of this major to strengthen spatial dimension and aspects of behavior, understand more the design of exhibition and display, master methods of overall design of exhibition and display with the principle of VI design, for the sake of dealing with social practices of various aspects, esp. adapting to the expression of the expansion plan with computer software.


Code: 41220981     Printing and Bindings Design     Credit: 2    Teaching Hours per Week: 3

Content: This course emphasizes on developing the students’ abilities of design printing, figures printing, digital printing, and traditional and contemporary printing and their application in a specific way, letting students know the first step of printing technical process and form basic technical ability of computer layout and Bindings Design.


Code: 11330971  Art Design and Arrangement  Credit: 2  Teaching Hours per Week: 2

Content: This course is intended to familiarize the students with familiar the relevant provision of Art Arrangement and Design Arrangement and the Chinese and Foreign Art and Design Laws (the trademark laws etc). Students are required to learn contents of the Art and Design plan and manufacture that related cultural context and matters needing attention through analysis of typical case.  


Code: 31220978         Photographs        Credit: 2          Teaching Hours per Week: 2

Content: Be familiar with the basic knowledge of photograph and its characteristics; learn the working principle, the structure, the function, the device, the technique of camera.