1155348

Major Courses


International Finance (Sino-Danish Joint Program)

Introduction of Main Courses


Code: 91440487      *Economics     Credit: 4           Teaching Hours per Week: 4

Content: The course consists of microeconomics and macroeconomics. Microeconomics includes theories of supply and demand, consumers’ behavior, production, costs, market structure, factor market, welfare economics and microeconomic policies. Macroeconomics includes Introduction, Determination mechanism of national income, Macro accumulation structure and its efficiency optimization, Structure optimization of main industries, Macro money circulation and financial optimization. Learners of the course can master basic theories of western modern economics and ground solid basis for learning further specialized courses.


Code91440033       Business English1    Credit4       Teaching Hours per Week: 4

Content: The course is conducted by the communicative and principle methods. It is content-based, covering the most key areas in business English: international trade, international marketing, international security market, and corporate culture & structure. The purpose of the course is to enhance students’ verbal communicative skills in international business context and lay solid foundation for oral communication in the same setting.


Code91440034          Business English2    Credit4    Teaching Hours per Week: 4

Content: Based on the Business English (1), this course is intended to improve students’ oral communication proficiency in business English environment. With the incorporation of business English activity, the course focuses on the development of communication skills in the business context. The content of the course cover corporate restructure, advertising and company performance.


Code:91330477      *Statistics    Credit: 3             Teaching Hours per Week: 3

Content: * Statistics focuses on descriptive statistics and basic statistical inference theory.  The topics discussed are as follow: data and statistics, tabular and graphical methods, numerical methods, sampling and sampling distributions, interval estimation, and hypothesis testing.


Code: 91330474      Accounting       Credit: 3          Teaching Hours per Week: 3

Content: The Aim of this subject is to make students understand the basic principles of accounting and how it is used in the business world.


Code: 91440015      *International Economics     Credit: 4     Teaching Hours per Week: 4

Content: The course mainly introduces relevant principles of international economics, including: international trade theory, the causes of international trade, influence of international trade (the terms of trade and trade benefits), the trade theory of the non- perfectly competitive market, the international flow of production factors, international trade policies, the principle and policy of international finance, balance of payments, foreign currency and exchange rate as well as theoretic models related to the above-mentioned principles. Learners of the course can understand and grasp the trend of contemporary international economic development and change.


Code: 91220159      *Major Practice I       Credit:2          Teaching Hours per Week: 2

Content: Project 1 serves an introduction to business research for students majoring in marketing or finance in the joint program. The students work in syndicated groups.

The students are introduced to the demands for writing business projects and are introduced to how to structure a good business project.

In this semester, students are introduced to problem based project work by being given a business company case to conduct research on. The stress in this semester is on the importance of writing a good problem statement, the adoption of relevant theories and on secondary data search.

Students taking International Marketing or International Finance as their majors are encouraged to adopt theories, models, concepts and frameworks they have learned in introductory marketing and finance subjects in analyzing the research problem in as far an extent as possible.


Code: 91220160   *Major Practice II       Credit:2         Teaching Hours per Week: 2

Content: Project 2 builds on the third semester project and goes deeper on methodological issues in project writing. The students work in syndicated groups where they are expected to find a company they wish to define a research problem for and get the opportunity of developing the research problem when working with their methodology.

The students are expected to adopt either marketing or financial theories, according to the demands of their major, in analyzing the research problem. They are given guidance on methods for gathering empirical data and secondary data and the application of relevant theory to adopt in the analysis of findings.


Code: 91220161   *Major Practice III       Credit:2         Teaching Hours per Week: 2

Content: The fifth semester project is based on group work where the students choose a company to focus the research problem on. This semester accords the students the opportunity to synthesize their learning in problem oriented project work achieved over the past semesters, and to discuss the adoption of this knowledge in their groups under the supervision of their project guidance teachers. The focus in this semester project is on conducting a good analysis of findings and formulating plausible project recommendations that focus companies would find helpful.

Groups are scrutinized thoroughly at the end of the semester as this is a chance for the students to improve their project research and presentation abilities before they embark on their predominantly individual final semester projects to finalize their degree.

As in all other semesters, International Finance majors are expected to adopt predominantly financial angles to their research problem statements and methodologies whereas International Marketing majors are expected to adopt marketing angles to research problem statements and methodologies.


Code: 91440012    * Accounting and Finance   Credit: 4     Teaching Hours per week: 4

Content: This subject was developed for non-accounting students. The main topics covered in this subject includes: the principles of double-entry book-keeping, Balance sheet, Income Statement, Cash flow Statement, The preparation and interpretation of financial statements, cost accounting and break-even analysis, Budgeting. The Aim of this subject is to make students understand the basic principles of accounting and how it is used in the business decisions.

 

Code: 91330460     * Financial Management      Credit: 3    Teaching Hours per Week: 3

Content: This subject was developed for non-accounting students. The main topics covered in this subject includes: time value of money, interpretation of financial statements, working capital management, capital budgeting, capital structure decision and dividends policy. The Aim of this subject is to make students understand the basic principles of finance management and how it is used in the business decisions...


Code: 91330164      International Trade         Credit: 3        Teaching Hours per Week: 3

Content: This course mainly introduces international trade basic concept, main classification; the historic development stages of the international trade; world division of labor and world market; the international trade theory, including the traditional trade theory, the modern trade theory, protectionism trade theory; the international trade policies and measures, including the tax tariff and the non-tariff barrier, export encouragement   and export restriction measures; regional economy integration; hotspot fields in International Trade and so on.


Code: 91330480         Investments               Credit: 3        Teaching Hours per Week: 3

Content: The course focus on fundamental knowledge of securities. It includes securities categories, functions, distribution channel, etc. Investment is a subject of application. It’s an important part of finance. The aim of this course is to illustrate the basic knowledge of investment and financial tools, let our students know how to use these tools, bring up the ability of analyzing and solving financial problems, so as to supply the method and principle to financial problem. There are five parts in this course. The first part is the introduction and investment environment. It introduces the concept, object, securities dealing, security market, market validity, tax. The second part is modern investment theory, which introduces the choices of assembled asset, analyzing of assembled invest, free-risk debit and credit, CAPM, factor model, arbitrage model. The third part is about ordinary shares, and its characters ,finance analyzing , bonus discount modeldividend and lucre, investment management and evaluation of assembled asset. The forth part is about fix lucre security. It focuses the types, fundamental of assessment for bond, bond analyzing and assembled bond asset management. The fifth part introduces some other investment, such as option, futures, and international investment.


Code: 91330457           Finance            Credit: 3        Teaching Hours per Week: 3

Content: This course will mainly introduce the generation; development and operation of money, Credits and banking. The main purposes of this course focus on exploring the operating rules and relationships between money and finance. The structure and the context of monetary banking are based on money ,then gradually introduce the generating, development and the characteristics and the forms of credits, and finance trading models and tools, the characteristics of bank and position of bank in financial market, trading action of all kinds of economic organizations in financial market, the price decision of financial products, adjustment action of central bank, monetary supplication theory; inflation and deflation; international finance system and movement rule of monetary in international business.  


Code: 91330457          International Finance     Credit: 3        Teaching Hours per Week: 3

Content: This course is to introduce international finance theorypolicy and practice, by especially focusing on the relationship of international monetary finance (movement of international money and international funds); basic rules of movement of international monetary and international funds; international payments, exchange rates of foreign currency, international reserve; international monetary system, movement of international monetary; international financial market and international financial organization.  


Code: 91330073         International Settlement   Credit: 3        Teaching Hours per Week: 3

Content: International settlement is a branch of international finance. The class introduces practice problems of international monetary movement from micro; and explains note principles of international settlement; as well as basic methods of international settlement; Credits settlement; draft; promissory note; letter of Credits; money order; check and other financial tools and settlements.    


International Marketing (Sino-Danish Joint Program)

Introduction of Main Courses


Code: 91440487            *Economics     Credit: 4           Teaching Hours per Week: 4

Content: The course consists of microeconomics and macroeconomics. Microeconomics includes theories of supply and demand, consumers’ behavior, production, costs, market structure, factor market, welfare economics and microeconomic policies. Macroeconomics includes Introduction, Determination mechanism of national income, Macro accumulation structure and its efficiency optimization, Structure optimization of main industries, Macro money circulation and financial optimization. Learners of the course can master basic theories of western modern economics and ground solid basis for learning further specialized courses.


Code91440033       Business English1    Credit4       Teaching Hours per Week: 4

Content: The course is conducted by the communicative and principle methods. It is content-based, covering the most key areas in business English: international trade, international marketing, international security market, and corporate culture & structure. The purpose of the course is to enhance students’ verbal communicative skills in international business context and lay solid foundation for oral communication in the same setting.


Code91440034          Business English2    Credit4    Teaching Hours per Week: 4

Content: Based on the Business English (1), this course is intended to improve students’ oral communication proficiency in business English environment. With the incorporation of business English activity, the course focuses on the development of communication skills in the business context. The content of the course cover corporate restructure, advertising and company performance.


Code:91330477           *Statistics    Credit: 3             Teaching Hours per Week: 3

Content: * Statistics focuses on descriptive statistics and basic statistical inference theory.  The topics discussed are as follow: data and statistics, tabular and graphical methods, numerical methods, sampling and sampling distributions, interval estimation, and hypothesis testing.


Code: 91330474      Accounting       Credit: 3          Teaching Hours per Week: 3

Content: The Aim of this subject is to make students understand the basic principles of accounting and how it is used in the business world.


Code: 91440015          *International Economics     Credit: 4    Teaching Hours per Week: 4

Content: The course mainly introduces relevant principles of international economics, including: international trade theory, the causes of international trade, influence of international trade (the terms of trade and trade benefits), the trade theory of the non- perfectly competitive market, the international flow of production factors, international trade policies, the principle and policy of international finance, balance of payments, foreign currency and exchange rate as well as theoretic models related to the above-mentioned principles. Learners of the course can understand and grasp the trend of contemporary international economic development and change.


Code: 91330019    *International Marketing = 1 \* ROMAN \* MERGEFORMAT I     Credit: 4         Teaching Hours per Week: 4

This course mainly teaches fundamental marketing theories and basic international marketing principles. The course put emphasis on the systematical study of marketing theory learning and marketing English practices. The course pays attention to reflect the new trends in the development of world economy, and grasps the latest development of international market. It systematically lectures on theories, technology and methods of marketing management. Its major contents are: to introduce basic theory of marketing management, including fundamental concepts and development trends, general analysis model, product development and management, price strategy, channel strategy, advertising and promotion, sales staff management, service marketing management, principles of international marketing, marketing strategy.


Code: 91330020   *International Marketing = 2 \* ROMAN \* MERGEFORMAT II        Credit: 4     Teaching Hours per Week: 4

This course, on the basis of marketing management, lays most emphasis on the systematical theory study of international marketing. It, getting start from the international marketing phenomenon, pays attention to reflect the new trends in the development of world economy, and grasps the latest development of international market. It systematically lectures on theories, technology and methods to develop international market. Its major contents are: to introduce basic theory of international marketing, including current situations and development trends of international market, analysis of international market environment, international market entry modes. It lectures on strategies and tactics of international marketing, including tactics of product, pricing, promotion and marketing channels. It lectures on marketing of international products, competition strategy and international service marketing respectively.


Code:  * Organizational Behavior & Logistics   Credit 4  Teaching Hours per Week: 3

Content: This course includes an introduction to Organizational Behavior; Recalling and Learning in management; Human perception and individual attitudes in management; Mood and individual frustration; Motives and motivation; Personality and its application in management; information communication of organization; Mass Behavior; Organization Psychology. And the course explores how the supply network works around three main factors: the flow of material, the flow of information and the time taken to respond to demand from source of supply, and how a company improves its logistics efficiency for its competitiveness, customer satisfaction and value creation.


Code: 91220159      *Major Practice I      Credit:2         Teaching Hours per Week: 2

Content: Project 1 serves an introduction to business research for students majoring in marketing or finance in the joint programme.  The students work in syndicated groups.

The students are introduced to the demands for writing business projects and are introduced to how to structure a good business project.

In this semester, students are introduced to problem based project work by being given a business company case to conduct research on. The stress in this semester is on the importance of writing a good problem statement, the adoption of relevant theories and on secondary data search.

Students taking International Marketing or International Finance as their majors are encouraged to adopt theories, models, concepts and frameworks they have learned in introductory marketing and finance subjects in analyzing the research problem in as far an extent as possible.


Code: 91220160  *Major Practice II       Credit:2         Teaching Hours per Week: 2

Content: Project 2 builds on the third semester project and goes deeper on methodological issues in project writing. The students work in syndicated groups where they are expected to find a company they wish to define a research problem for and get the opportunity of developing the research problem when working with their methodology.

The students are expected to adopt either marketing or financial theories, according to the demands of their major, in analyzing the research problem. They are given guidance on methods for gathering empirical data and secondary data and the application of relevant theory to adopt in the analysis of findings.

 

Code: 91220161   *Major Practice III       Credit:2         Teaching Hours per Week: 2

The fifth semester project is based on group work where the students choose a company to focus the research problem on. This semester accords the students the opportunity to synthesize their learning in problem oriented project work achieved over the past semesters, and to discuss the adoption of this knowledge in their groups under the supervision of their project guidance teachers. The focus in this semester project is on conducting a good analysis of findings and formulating plausible project recommendations that focus companies would find helpful.

Groups are scrutinized thoroughly at the end of the semester as this is a chance for the students to improve their project research and presentation abilities before they embark on their predominantly individual final semester projects to finalize their degree.


Code: *Business to Business Marketing 2  Credit:2      Teaching Hours per Week: 2


Content: This course aims to explore the key marketing management issues that organizations experience on a business to business level. It is pegged at a strategic level and develops on the fundamental theories of international marketing from earlier courses, by looking closer at organizational level business processes.

Organizational buying behaviour will be explored further, including selling functions across different organizational types- from services to manufacturing.

Analyses of industrial customers, the concept of the derived market, business models, management of an organizational marketing mix, corporate competitiveness and benchmarking will be looked into.

At the end of the course, the student is expected to have knowledge of relevant theories and models for analysis of a company's competencies, customer base, and development of the customer portfolio in its industrial markets.  Additionally, the course will impart knowledge and understanding of relevant models and theories of business models with the sale as the starting point. The student will be able to understand practical international cases in connection with current practices in the discipline and be able to suggest courses of action to solve industrial market challenges experienced by companies.


Code: 91440012    * Accounting and Finance   Credit: 4     Teaching Hours per week: 4

Content: This subject was developed for non-accounting students. The main topics covered in this subject includes: the principles of double-entry book-keeping, Balance sheet, Income Statement, Cash flow Statement, The preparation and interpretation of financial statements, cost accounting and break-even analysis, Budgeting. The Aim of this subject is to make students understand the basic principles of accounting and how it is used in the business decisions.

 

Code: 91330164      International Trade         Credit: 3        Teaching Hours per Week: 3

Content: This course mainly introduces international trade basic concept, main classification; the historic development stages of the international trade; world division of labor and world market; the international trade theory, including the traditional trade theory, the modern trade theory, protectionism trade theory; the international trade policies and measures, including the tax tariff and the non-tariff barrier, export encouragement   and export restriction measures; regional economy integration; hotspot fields in International Trade and so on.


Code: 91220197   Customer Relationship Management    Credit: 2      Teaching Hours per Week: 2

Content: This course focuses on how companies can identify and develop a current and potential customer base to ensure positive net revenues from the value gained from new and existing customers. The course explores how to develop a relationship with new and existing customers by knowing the individual customer or customer groups better, retention management, and where possible, growing their value. The course looks at vetting between profitable and non-profitable customers, understanding customers needs as individuals or in segments, developing propositions to target the profitable customers and delivering these propositions through implementing an activity plan to target this customer type.

As business growth in any firm depends on how well it knows the customer, the course explores the connection between customer management and business performance, and in finding the right customers (those with an acceptable current and future net value). Attention will be given to understanding customer lifecycle management, how good companies retain customers and how they can win back customers they have lost to competitors along the customer lifecycle. The important role of leadership in developing a customer oriented organization will also be explored.

At the end of the course, the student is expected to have knowledge in assessing organizational competence and weaknesses in customer management performance. The student should then be able to recommend how organizations can improve managing customer performance and profitability, and appreciate the impact of acquiring new customers, retaining them and related development costs for serving the customer to achieve profitability. The student will also acquire knowledge of understanding customer data to enable decision making based on relevant information.


Code: 91330480         Investments             Credit: 3      Teaching Hours per Week: 3

Content: The course focus on fundamental knowledge of securities. It includes securities categories, functions, distribution channel, etc. Investment is a subject of application. It’s an important part of finance. The aim of this course is to illustrate the basic knowledge of investment and financial tools, let our students know how to use these tools, bring up the ability of analyzing and solving financial problems, so as to supply the method and principle to financial problem. There are five parts in this course. The first part is the introduction and investment environment. It introduces the concept, object, securities dealing, security market, market validity, tax. The second part is modern investment theory, which introduces the choices of assembled asset, analyzing of assembled invest, free-risk debit and credit, CAPM, factor model, arbitrage model. The third part is about ordinary shares, and its characters ,finance analyzing , bonus discount modeldividend and lucre, investment management and evaluation of assembled asset. The forth part is about fix lucre security. It focuses the types, fundamental of assessment for bond, bond analyzing and assembled bond asset management. The fifth part introduces some other investment, such as option, futures, and international investment.


Code: 91330457           Finance            Credit: 3        Teaching Hours per Week: 3

Content: This course will mainly introduce the generation; development and operation of money, Credits and banking. The main purposes of this course focus on exploring the operating rules and relationships between money and finance. The structure and the context of monetary banking are based on money ,then gradually introduce the generating, development and the characteristics and the forms of credits, and finance trading models and tools, the characteristics of bank and position of bank in financial market, trading action of all kinds of economic organizations in financial market, the price decision of financial products, adjustment action of central bank, monetary supplication theory; inflation and deflation; international finance system and movement rule of monetary in international business.  


Code: 91330073         International Settlement   Credit: 3       Teaching Hours per Week: 3

Content: International settlement is a branch of international finance. The class introduces practice problems of international monetary movement from micro; and explains note principles of international settlement; as well as basic methods of international settlement; Credits settlement; draft; promissory note; letter of Credits; money order; check and other financial tools and settlements.